The Marcom varsity students of CBS visited places in and around Madurai to understand the Rural Markets. Our first stop was the Microsate (Special Microfinance branch) Branch of Indian Bank at Tallakulam. The students had so far only heard about Microfinance inside the classroom and the field experience was an eye opener. The Business Correspondent Anandhi addressed them in the conference room of the branch explaining about the role that the bank plays in empowering the lives of Rural Women.
We visited a few Self Help Group women in their villages and understood how Microfinance had helped them to live a better life.
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| SHG owns a snack shop |
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| This group has bought a power tiller to rent it to local farmers |
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| This group has bought sewing machines and bagged orders to stitch school uniforms |
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| A woman in the group smiles as we ask her about her group and her earnings |
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| "Life is so easy these days" says Pandiammal |
Tiruppuvanam Sandhai
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| Vegetable beings sold at the markets. people from the nearby villages visit this market every Tuesday to buy and sell |
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| Dry Fish |
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Fancy goods!!!
Aavin Processing Unit
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