Sam Moorthy is a marketing and communications professional with more than 21 years of experience in working with leading FMCG markets. The lecture is about the consumer behavior of consumers in Central and Eastern Europe. He described in detail about the social and cultural aspects of Central and Eastern Europe and compared the market with Indian market. He spoke about the strategies followed by various FMCG multinationals to capture these markets. It is impolite to call someone after six on a Friday evening and the boss would regret if he did it and that is Czech Republic to you” is a statement which Mr Sam Moorthy made enlightening us with a new perspective on a country which is a part of Central Europe. The nuance in the statements can be conferred to the conservativeness of Czech culture and is very much common to the Indian culture. Mr. Sam Moorthy discussed the Czech culture through their films, literature, sports, food preferences, buying patterns and their nationalistic sentiments by connecting them with the Indian consumers.
The velvet divorce which is the diplomatic dissolution of czecho-slovakia and its post effects is similar to India-Pakistan partition. The economic dropdown of Czech and its uprise is very similar to our country. The families dine together, watch TV together and go out on family outings unlike the other European nations and American. They enter the homes sans footwear. Over a period of time we were wondering as to how this data could be useful to a bunch of marketing students sitting in Chennai. After a lot of head banging, we had our lower jaws hit the floor having discovered the hidden intention behind a presentation which was a perfect marketing dispenser of ideas, yet did not contain a word directly related to marketing. The idea across the table was that Indian corporatist could use Czech’s market research for their products instead of flooding money on their research.
There could be a diplomatic exchange of market Business Intelligence benefiting both countries from an industry perspective. Mr Sam Moorthy’s Knowledge sharing had an unadulterated fashion to it by not forcing any opinions on the students but making them to think from their own dimensions making them futuristic thinkers.
The velvet divorce which is the diplomatic dissolution of czecho-slovakia and its post effects is similar to India-Pakistan partition. The economic dropdown of Czech and its uprise is very similar to our country. The families dine together, watch TV together and go out on family outings unlike the other European nations and American. They enter the homes sans footwear. Over a period of time we were wondering as to how this data could be useful to a bunch of marketing students sitting in Chennai. After a lot of head banging, we had our lower jaws hit the floor having discovered the hidden intention behind a presentation which was a perfect marketing dispenser of ideas, yet did not contain a word directly related to marketing. The idea across the table was that Indian corporatist could use Czech’s market research for their products instead of flooding money on their research.
There could be a diplomatic exchange of market Business Intelligence benefiting both countries from an industry perspective. Mr Sam Moorthy’s Knowledge sharing had an unadulterated fashion to it by not forcing any opinions on the students but making them to think from their own dimensions making them futuristic thinkers.
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